Ready to explore a partnership?
Whether you’re preparing for your next stage of growth or considering a full acquisition, we’d love to talk.
Elevating child-focused brands.
A shared-services platform built by operators, franchise leaders, and brand builders — designed to help founders scale with confidence.
WHO WE ARE
A platform for growth. Built by operators.
Elevated Youth Brands (EYB) acquires and partners with exceptional child-focused brands.
We bring two decades of leadership across education, enrichment, retail, and franchising, giving founders the operational, marketing, and financial infrastructure they need to grow faster and more sustainably.
We believe founders shouldn’t have to choose between doing what they love and scaling their company.
Our platform exists so they can do both.
What We Do
We provide the operational backbone so founders can stay focused on product, people, and vision.
Operations Infrastructure
Playbooks, SOP development, onboarding systems, training, staffing models, and performance rhythms designed to scale.
Marketing & Brand Support
Centralized lead generation, launch marketing, brand strategy, and creative execution, leveraging shared resources across the platform.
Finance & Performance
Budgeting, forecasting, unit-level economics, dashboards, monthly close support, and KPI reporting.
Technology & Tools Founder Enablement
A shared ecosystem of best-in-class software, LMS, CRM, scheduling, analytics; unified under one platform strategy.
Founder Enablement
Advisory, strategic planning, and thought partnership from leaders who have scaled, sold, and operated at national and global levels.
Why Elevated Youth Brands?
- A proven leadership team with deep experience in franchising, operations, marketing, and youth brands.
- Aligned incentives: we grow together as one platform, not as a holding company.
- Shared-service efficiencies that reduce cost, increase performance, and accelerate scale.
- A modern technology suite that unifies data, operations, and marketing
- A founder-first mindset that protects the heart of every brand while enabling its growth.
Our Brands
We partner with and acquire child-focused brands that deliver meaningful impact for families. Our initial portfolio will be announced soon.
FOUNDERS WE PARTNER WITH
Who We Partner With
We look for mission-driven founders who have built something special — and who want a partner to help take it to the next stage.
Our ideal partners:
- Have a strong product and clear brand identity
- Are generating consistent revenue or early franchise traction
- Want to scale without losing quality
- See value in shared services, systems, and expert leadership
- Believe in long-term partnership over one-time transactions
Our Team
Justin Nihiser
Operational Leadership
Justin is the former CEO of Code Ninjas and has served as COO of Brain Balance Achievement Centers and VP of International Operations and Development at School of Rock. He is an expert in franchise leadership and operations with proven success in scaling and managing franchise networks. Additionally, Justin has private equity experience with Sterling Partners, Crane Street Capital, and Eagle Merchant Partners.
Matthew Rogers
Marketing Leadership
Matt is a seasoned marketing executive with leadership roles at BYJU’S, Anheuser-Busch, and Code Ninjas. He possesses expertise in full-stack marketing, brand development, and market penetration. Additionally, he has private equity experience with the Chan-Zuckerberg Initiative, Edison Partners, Sequoia Capital, and BlackRock.
Barry Gibson
Financial Leadership
Barry has over 20 years of operationally focused financial leadership experience across three continents, having worked with a variety of companies including RF Hotels, Heineken, Accenture, and Aggreko. He also brings valuable private equity experience with firms such as American Industrial Partners, TDR, I Squared, and EMP.